Programme Overview

In today’s rapidly evolving global landscape, Mass Communication has become one of the most sought-after disciplines within the Social Sciences. The BA (Hons) in Mass Communication & Journalism is designed to provide students with a comprehensive and interdisciplinary education in communication studies, equipping them to engage critically and creatively with the diverse needs of contemporary society.

This pioneering programme—offered under the aegis of Mahatma Gandhi University—emphasizes:

• A strong theoretical foundation in media and communication
• Practical training in audio-visual production, film, and journalism
• Analytical skills for evaluating media content and its societal impact
• Ethical and responsible media practices
• Research and innovation in communication strategies

Students gain clarity and confidence in the effective use and design of media platforms, preparing them for careers in journalism, broadcasting, digital media, public relations, and communication research, as well as for advanced academic study in the field.

Curriculum Structure

Break down the programme year-wise or semester-wise into following categories:

• Discipline Specific Courses
• Discipline Specific Elective Courses
• Multidisciplinary Courses
• Value Added Courses
• Skill Enhancement Courses

Software & Tools Taught

• Photography
• Videography
• Digital media production
• InDesign
• Photoshop
• AI media production

Career Opportunities

1. Traditional Roles
   • – Journalist/Reporter
   • – News Anchor/TV Presenter
   • – Editor/Sub-editor
2. Digital Media Roles
   • – Content Writer/Creator
   • – Social Media Specialist
   • – Digital Marketing Executive
   • – YouTube/Vlogging Professional
3.  Strategic and Managerial Roles
   • – Media Planner
   • – Public Relations Specialist
   • – Director of Communications
4. Creative Roles
   • – Scriptwriter/Screenwriter
   • – Video Editor
   • – Photographer/Photojournalist
5. Other Opportunities
   • – Event Manager
   • – Filmmaker
   • – Information Specialist
   • – Academic/Research Roles

Internships & Industry Exposure

Types of Internships that we are providing

1. 1. Journalism: Work with newspapers, magazines, or online news platforms, developing reporting and writing skills.
   2. Digital Media: Intern with digital media companies, creating content for social media, websites, or blogs.
   3. Public Relations: Assist PR agencies or corporate communication teams, managing media relations and crisis communication.
   4. Advertising: Gain experience in advertising agencies, working on campaigns, media planning, and creative development.

Industry Exposure

1. 1. Industry Events: Attend conferences, workshops, and seminars to stay updated on industry trends and network with professionals.
   2. Guest Lectures: Invite industry experts to share their experiences and insights, providing students with valuable knowledge.
   3. Industry Visits: Organize visits to media companies, advertising agencies, or PR firms, giving students a behind-the-scenes look at the industry.
   4. Mentorship Programs: Pair students with industry professionals, providing guidance and support in their career development.

Benefits of our Industry Exposure

1. 1. Stay Updated: Stay current with industry trends, technologies, and best practices.
   2. Networking: Build relationships with industry professionals, potentially leading to job opportunities.
   3. Practical Knowledge: Gain practical knowledge and skills, making you more employable.
   4. Career Clarity: Gain clarity on career paths and opportunities, helping you make informed decisions.

By incorporating internships and industry exposure into your BA Mass Communication course, you’ll gain the practical experience, skills, and networking opportunities necessary to succeed in the media industry.